Sentiment Analysis for Market Survey in the Framework of the Establishment of the IT Boarding School Vocational School
Adji Achmad Rinaldo Fernandes *
Faculty of Mathematic and Natural Sciences, University of Brawijaya, Veteran Street, Lowokwaru, Malang-65145, Indonesia.
*Author to whom correspondence should be addressed.
Abstract
Aims: This study aims to obtain indicators which are then compiled in a questionnaire research instrument which will later be used in further analysis namely sentiment analysis.
Methodology: Sentiment analysis is a method used to identify how a sentiment is expressed using text and how that sentiment can be categorized as positive sentiment or negative sentiment. Boarding school. So that researchers can conclude whether the sentiments or issues that arise in the tweets published by the surrounding community on social media are more supportive or even less supportive regarding the boarding school program at a boarding school.
Results: The findings of this study are the variables that can be used in further research, namely marketing communication strategies, marketing mix, and interest in learning.
Conclusion: Based on the sentiment analysis, it was found that society has a neutral tendency regarding public perceptions in Indonesia regarding the boarding school program at a boarding school.
Keywords: Market survey, sentiment analysis, marketing communication strategy, marketing mix, interest to learn